Top 5 Fashion Games Performance in Australia Q3 2022

Fashion games have carved out a significant niche in the mobile gaming market, and the third quarter of 2022 saw notable trends in Australia. Here’s a closer look at the performance of the top 5 fashion game apps on a unified platform, based on Sensor Tower data.

Project Makeover by Magic Tavern, Inc. showed a consistent revenue stream, peaking at around $80K in mid-July. Weekly downloads ranged from approximately 4K to 6.3K, with a notable spike in the week of August 29. Active users hovered around 76K to 83K before a slight dip to 69K in mid-September, then rebounding to 73K by the end of the quarter.

Covet Fashion: Dress Up Game from Crowdstar LLC had a mixed quarter. Revenue peaked at about $30K in early August, while downloads saw a steady increase, culminating in 1.5K weekly downloads in mid-September. Active users remained relatively stable, averaging around 5.4K throughout the quarter.

RuPaul's Drag Race Superstar by Eastside Games saw its highest revenue of approximately $17.5K in early August. Weekly downloads fluctuated, peaking at over 1K in the same period. Active users ranged from 3.6K to 4.7K, with a noticeable dip in the last week of August.

Love Nikki-Dress UP Queen by Galaxy Play Technology Limited had a strong revenue growth mid-quarter, reaching over $11K in early August. Downloads remained low, peaking at just over 500 in mid-September. Active users showed a slight upward trend towards the end of the quarter, from 5.3K to 5.8K.

Shining Nikki-Fashion Makeover from Paper Games experienced a revenue peak of around $13K in early July. Weekly downloads showed a gradual decline, ending at 573 in the last week of September. Active users remained steady, averaging around 3.5K throughout the quarter.

These insights are powered by Sensor Tower, where more detailed data and trends can be explored.